Celebrities in Advertising: Looking for Congruence or Likability?

Psychology and Marketing

Volumn 29, Issue 9, 2012, Pages 651-662

  Fleck, Nathalie ^a   Korchia, Michael ^b   Le Roy, Isabelle ^c  

^a UNIVERSITÉ DE CERGY PONTOISE   (France)

^b KEDGE BUSINESS SCHOOL   (France)

^c CSA ^*  (France)

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EID: 84865548660     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20551     Document Type: Article

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