Creative women in advertising agencies: Why so few “babes in boyland”?

Journal of Consumer Marketing

Volumn 25, Issue 1, 2008, Pages 4-6

  Broyles, Sheri J ^a   Grow, Jean M ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b MARQUETTE UNIVERSITY   (United States)

Author keywords

Advertising agencies; Women; Women workers

Indexed keywords

EID: 38349179630     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810845354     Document Type: Article

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