Impact of self on attitudes toward luxury brands among teens

Journal of Business Research

Volumn 65, Issue 10, 2012, Pages 1425-1433

  Gil, Luciana A ^a   Kwon, Kyoung Nan ^b   Good, Linda K ^c   Johnson, Lester W ^d  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b Ajou University   (South Korea)

^c MICHIGAN STATE UNIVERSITY   (United States)

^d UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Consumer behavior; Luxury brands; Self; Teenagers

Indexed keywords

EID: 84864937617     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.10.008     Document Type: Article

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