Professional women's variety-seeking behavior in fashion clothing: New york city and London

Academy of Marketing Studies Journal

Volumn 15, Issue 1, 2011, Pages 23-44

  Mandhachitara, Rujirutana ^a   Piamphongsan, Thinada ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

Attention to social comparison information and clothing conformity; Self construal; Variety seeking in fashion clothing

Indexed keywords

EID: 79960777444     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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