The fashion-conscious behaviours of mature female consumers

International Journal of Consumer Studies

Volumn 31, Issue 1, 2007, Pages 102-108

  Nam, Jinhee ^a   Hamlin, Reagan ^a   Gam, Hae Jin ^a   Kang, Ji Hye ^a   Kim, Jiyoung ^a   Kumphai, Pimpawan ^a   Starr, Cathy ^a   Richards, Lynne ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Apparel; Consumer behaviour; Elderly; Fashion consciousness; Mature; Shopping behaviour

Indexed keywords

EID: 61449265376     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2006.00497.x     Document Type: Article

References (37)

1. Anonymous. (2004) Older is better: senior market trends. Growth Strategies, 964, 2–4.
2. Barak, B. (1987) Cognitive age: a new multidimensional approach to measuring age identity. International Journal of Aging and Human Development, 25, 109–125.
3. Barak, B. & Gould, S. (1985) Alternative age measures: a research agenda. In Advances in Consumer Research, Vol. 12 (ed. by E. Hirschman & M. Holbrook), pp. 53–58. Association for Consumer Research, Ann Arbor, MI.
4. Barak, B. & Schiffman, L.G. (1981) Cognitive age: a nonchronological age variable. In Advances in Consumer Research, Vol. 8 (ed. by B. Kent & A. Monroe), pp. 602–606. Association for Consumer Research, Ann Arbor, MI.
5. Barak, B. & Stern, B. (1985) Fantastic at forty! The new young woman consumer. Journal of Consumer Marketing, 2, 41–54.
6. Carrigan, M. (1998) Segmenting the grey market: the case for fifty-plus lifegroups. Journal of Marketing Practice, 4, 43–56.
7. Carrigan, M. & Szmigin, I. (1999) In pursuit of youth: what’s wrong with the older market? Marketing Intelligence and Planning, 17, 222–231.
8. Chowdhary, U. (1988) Self-esteem age identification, and media exposure of the elderly and their relationship to fashion. Clothing and Textiles Research Journal, 7, 23–30.
9. Corlett, C. (1998) Shattering the stereotypes of the 50+ shopper: marketing. Vital Speeches of the Day, 64, 478–480.
10. Gardyn, R. (2002) Oh, the good life. American Demographics, 24, 31–35.
11. Greco, A.J. (1986) The fashion-conscious elderly: a viable, but neglected market segment. The Journal of Consumer Marketing, 3, 71–75.
12. Greco, A.J. & Paksoy, C.H. (1989) Profiling the mature fashion-conscious apparel shopper. Akron Business and Economic Review, 20, 7–23.
13. Jonathan, G. & Mills, M.K. (1982) Fashion life cycle, self-concept, shopping orientation, and store patronage: an integrative analysis. Journal of Retailing, 58, 64–87.
14. Kaiser, S.B. & Chandler, J.L. (1984) Fashion alienation: older adults and the mass media. International Journal of Aging and Human Development, 19, 203–221.
15. Kaiser, S.B. & Chandler, J.L. (1985) Older consumers’ use of media for fashion information. Journal of Broadcasting and Electronic Media, 29, 201–207.
16. Lee, R. (1997) The youth bias in advertising. American Demographics, 19, 46–50.
17. Long, N. (1998) Broken down by age and sex: exploring the ways we approach the elderly consumer. Journal of the Market Research Society, 40, 73–91.
18. Lu, L. & Shih, J. (1997) Sources of happiness: a qualitative approach. Journal of Social Psychology, 137, 181–187.
19. Lumpkin, J.R. (1985) Shopping segmentation of the elderly consumer. Journal of Academy of Marketing Science, 13, 68–69.
20. Lumpkin, J.R. & Darden, W.R. (1982) Relating television preference viewing to shopping orientation. Lifestyles, and Demographics, Journal of Advertising, 11, 56–57.
21. Mathur, A., Sherman, E. & Schiffman, L. (1998) Opportunities for marketing travel services to new-age elderly. Journal of Services Marketing, 12, 265–277.
22. Miller, C. (1993) Image of seniors improves in ads. Marketing News, 27(25), 8–11.
23. Richards, E.A. & Sturman, S.S. (1977) Life style segmentation in apparel marketing. Journal of Marketing, 41, 89–91.
24. Ross, S. (2000) Senior webizens. Brandweek, 41, 46.
25. Schewe, C. & Noble, S. (2000) Market segmentation by cohorts: the value and validity of cohorts in America and abroad. Journal of Marketing Management, 16, 129–142.
26. Schiffman, L. & Kanuk, L. (1994) Consumer Behavior. Prentice Hall, Englewood Cliffs, NJ.
27. Schiffman, L. & Sherman, E. (1991) Value orientations of new-age elderly: the coming of an ageless market. Journal of Business Research, 22, 187–194.
28. Sherman, E., Schiffman, L.G. & Dillon, W.R. (1988) Age/gender segments and quality of life difference. In 1988 Winter Educator’s Conference Proceedings (ed. by S. Shapiro etal.), pp. 319–320. American Marketing Association, Chicago, IL.
29. Silvers, C. (1997) Smashing old stereotypes of 50-plus America. Journal of Consumer Marketing, 14, 303–309.
30. Solomon, M. & Rabolt, N. (2004) Consumer Behavior in Fashion. Prentice Hall, Englewood Cliffs, NJ.
31. Stephens, N. (1991) Cognitive age: a useful concept for advertising? Journal of Advertising, 20, 37–49.
32. Summers, J.O. (1970) The identity of women’s clothing fashion opinion leaders. Journal of Marketing Research, 7, 178–185.
33. Szmigin, I. & Carrigan, M. (2001) Learning to love the older consumer. Journal of Consumer Behavior, 1, 22–34.
34. Thomas, V. & Wolfe, D.B. (1995) Why won’t television grow up? American Demographics, 17, 24–27.
35. Tunaley, J., Walsh, S. & Nicolson, P. (1999) I’m not bad for my age: the meaning of body size and eating in the lives of older women. Ageing and Society, 19, 741–759.
36. Walsh, G., Mitchell, V.W. & Thuran, T.H. (2001) German consumer decision-making styles. The Journal of Consumer Affairs, 35, 73–96.
37. Wilkes, R.E. (1992) A structural modeling approach to the measurement and meaning of cognitive age. Journal of Consumer Research, 19, 292–301.