Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences

European Journal of Marketing

Volumn 45, Issue 6, 2011, Pages 987-1004

  Hede, Anne Marie ^a   Kellett, Pamm ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Advertising media; Australia; Consumers; Festivals; Individual perception; Marketing communications

Indexed keywords

EID: 79957666955     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111119930     Document Type: Article

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