Complexity effects in choice experiment-based models

Journal of Marketing Research

Volumn 49, Issue 3, 2012, Pages 424-434

  Dellaert, Benedict G C ^a   Donkers, Bas ^a   Van Soest, Arthur ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Choice complexity; Choice experiments; Choice model predictive performance; Choice models; Decision time

Indexed keywords

EID: 84863746212     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0315     Document Type: Article

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