Statistical benefits of choices from subsets

Journal of Marketing Research

Volumn 46, Issue 6, 2009, Pages 816-831

  Zeithammer, Robert ^a   Lenk, Peter ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Choice models; Choice set; Conjoint; Experiment design; Probit

Indexed keywords

EID: 73649096552     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.6.816     Document Type: Article

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