Creating and exploiting market knowledge assets

Journal of Business Strategy

Volumn 33, Issue 4, 2012, Pages 18-27

  Slater, Stanley F ^a   Olson, Eric M ^b   Sørensen, Hans Eibe ^c  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Competitive advantage; Knowledge management; Performance; Product development

Indexed keywords

EID: 84863461246     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661211242672     Document Type: Article

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