Young female consumers' intentions toward fair trade consumption

International Journal of Retail and Distribution Management

Volumn 40, Issue 1, 2012, Pages 41-63

  Ma, Yoon Jin ^a   Littrell, Mary A ^b   Niehm, Linda ^c  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b Veterinary Dentistry and Oral Surgery   (United States)

^c IOWA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Fair trade; Purchase intentions; Theory of planned behaviour; United States of America; Women; Young consumers

Indexed keywords

EID: 84862927844     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551211193595     Document Type: Article

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