Personalization of fair trade apparel: Consumer attitudes and intentions

Clothing and Textiles Research Journal

Volumn 27, Issue 2, 2009, Pages 143-160

  Halepete, Jaya ^a   Littrell, Mary ^b   Park, Jihye ^c  

^a MARYMOUNT UNIVERSITY   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

^c Hankuk University of Foreign Studies   (South Korea)

Author keywords

Apparel involvement; Body size; Fair trade; Financial risk; Personalization; Self uniqueness; Social risk

Indexed keywords

CLOTHING INDUSTRY; CONSUMER RESEARCH; DECISION MAKING; MARKETING; TRADE;

EID: 62749154601     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X08326284     Document Type: Article

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