Inciting consumers to buy fairly-traded products: A field experiment

Journal of Consumer Marketing

Volumn 25, Issue 3, 2008, Pages 149-157

  D'Astous, Alain ^a   Mathieu, Suzanne ^b  

^a HEC MONTRÉAL   (Canada)

^b Le Groupe Keyrus   (France)

Author keywords

Consumer behaviour; Ethics; Fair trade; Purchasing

Indexed keywords

EID: 43049125516     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810870644     Document Type: Article

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