A comparison of four strategies to promote fair trade products

International Journal of Retail and Distribution Management

Volumn 37, Issue 4, 2009, Pages 336-345

  Chen, Shih Mei ^a   Huddleston, Patricia ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Celebrities; Consumer behaviour; Fair trade; Product endorsement; Promotional methods; Sports

Indexed keywords

EID: 70349414827     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910948565     Document Type: Article

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