Rediscovering consumer-producer involvement: A network perspective on fair trade marketing

European Journal of Marketing

Volumn 40, Issue 11-12, 2006, Pages 1236-1253

  Alexander, Andrew ^a   Nicholls, Alex ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Ethics; Fair trade; Marketing; Networking

Indexed keywords

EID: 33750478019     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610702795     Document Type: Article

References (73)

1. Appadurai, A. (1986), "Introduction: commodities and the politics of value", in Appadurai, A. (Ed.), The Social Life of Things: Commodities in Cultural Perspective, Cambridge University Press, Cambridge, pp. 3-63.
2. Bagozzi, R. (1995), "Reflections on relationship marketing in consumer markets", Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 272-7.
3. Balabanis, G. and Diamantopoulos, A. (2004), "Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach", Journal of the Academy of Marketing Science, Vol. 32 No. 1, pp. 80-95.
4. Barratt-Brown, M. (1993), Fair Trade: Reform and Realities in the International Trading System, Zed Books, London.
5. Blau, P. (1964), Exchange and Power in Social Life, John Wiley, New York, NY.
6. Coe, N. and Yeung, W.-C. (2001), "Geographical perspectives on mapping globalisation", Journal of Economic Geography, Vol. 1, pp. 367-80.
7. Cook, K. (1977), "Exchange and power in networks of interorganisational relations", Sociological Quarterly, Vol. 18 No. 1, pp. 62-82.
8. Cook, K. and Emerson, R. (1984), "Exchange networks and the analysis of complex organisations", Research into Sociology of Organisations, Vol. 3 No. 1, pp. 1-30.
9. Cova, B. (1997), "Community and consumption: towards a definition of the linking value of product or services", European Journal of Marketing, Vol. 31 Nos 3/4, pp. 297-316.
10. Cowe, R. and Williams, S. (2000), Who Are the Ethical Consumers? Co-operative Bank/MORI Survey, Co-operative Bank/MORI, Manchester.
11. Davidson, A., Schröder, M. and Bower, J. (2003), "The importance of origin as a quality attribute for beef: results from a Scottish consumer survey", International Journal of Consumer Studies, Vol. 27 No. 2, pp. 91-8.
12. Day, E. (1989), "Share of heart: what is it and how can it be measured?", Journal of Consumer Marketing, Vol. 6 No. 1, pp. 5-12.
13. Easton, G. and Hkansson, H. (1996), "Markets as networks: editorial introduction", International Journal of Research in Marketing, Vol. 13 No. 5, pp. 407-13.
14. Fair Trade Foundation (FTF) (2004a), "Fair comment, (summer)", available at: www.fairtrade.org.uk/fc-sum03.htm.
15. Fair Trade Foundation (FTF) (2004b), "Fair Trade Foundation: fair trade fortnight briefing document", available at: www.fairtrade.org.uk/ getinvolvedfairtradefortnight2004.htm.
16. Fair Trade Foundation (FTF) (2005), "Fairtrade towns", available at: www.fairtrade.org.uk/getinvolvedfairtradetowns.htm.
17. Gereffi, G. and Korzeniewicz, M. (Eds) (1994), Commodity Chains and Global Capitalism, Greenwood Press, Westport, CT.
18. Glaser, B. and Strauss, A. (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Aldine de Gruyter, New York, NY.
19. Grayson, K. and Shulman, D. (1996), "The genuine article: product authenticity and its value to consumers", in Corfman, K. and Lynch, J. (Eds), Advances in Consumer Research, Vol. XXIII, Association for Consumer Research, Valdosta, GA, pp. 391-2.
20. Grönroos, C. (1994), "From marketing mix to relationship marketing: towards a paradigm shift in marketing", Management Decision, Vol. 32 No. 2, pp. 4-20.
21. Grönroos, C. (1996), "Relationship marketing: strategic and tactical implications", Management Decision, Vol. 34 No. 3, pp. 5-14.
22. (The) Guardian (2003), "Looking good, being good", 17 May, available at: www.guardian.co.uk.
23. (The) Guardian (2004), 28 February, p. 14.
24. (The) Guardian/ICM (2004), "Spark poll", Spark Magazine, (supplement), 28 February, pp. 8-14.
25. Gummesson, E. (1987), "The new marketing: developing long term interactive relationships", Long Range Planning, Vol. 20 No. 4, pp. 10-20.
26. Gummesson, E. (2001), Relationship Marketing: From 4Ps to 30Rs, Financial Times Prentice-Hall, Harlow.
27. Hkansson, H. and Johanson, J. (1992), "A model of industrial networks", in Axelsson, B. and Easton, G. (Eds), Industrial Networks - A New View of Reality, Routledge, London, pp. 28-34.
28. Hkansson, H. and Ostberg, C. (1975), "Industrial marketing - an organisational problem", Industrial Marketing Management, Vol. 4 Nos 2/3, pp. 113-23.
29. Hkansson, H., Johanson, J. and Wootz, B. (1976), "Influence tactics in buyer-seller processes", Industrial Marketing Management, Vol. 5 No. 6, pp. 319-32.
30. Hanson, W. (2000), Principles of Internet Marketing, Thomason Learning, South Western College Publishing, Cincinnati, OH.
31. Harrison, R., Newholm, T. and Shaw, D. (2005), The Ethical Consumer, Sage, London.
32. Healy, M., Hastings, K., Brown, L. and Gardiner, M. (2001), "The old, the new and the complicated: a trilogy of marketing relationships", European Journal of Marketing, Vol. 35 Nos 1/2, pp. 182-93.
33. Henderson, G., Iacobucci, D. and Calder, B. (1998), "Brand diagnostics: mapping branding effects using consumer associative networks", European Journal of Operational Research, No. 111, pp. 306-27.
34. Henderson, G., Iacobucci, D. and Calder, B. (2002), "Using network analysis to understand brands", Advances in Consumer Research, Vol. 29, pp. 397-405.
35. Hughes, A. (2000), "Retailers' knowledge and changing commodity networks: the case of the cut flower trade", Geoforum, Vol. 31, pp. 175-90.
36. Iacobucci, D. (1996), Networks in Marketing, Sage, Thousand Oaks, CA.
37. Iacobucci, D. and Hopkins, N. (1992), "Modelling dyadic interactions and networks in marketing", Journal of Marketing Research, Vol. 29 No. 1, pp. 5-17.
38. (The) Independent (2004), "Fair trade produce tempts the shoppers with a conscience as annual sales surge to £100m", 1 March, p. 5.
39. Keller, K. (1993), "Conceptualizing, measuring, and managing customer-based brand equity", Journal of Marketing, Vol. 57 No. 1, pp. 1-22.
40. Latour, B. (1993), We Have Never Been Modern, Harvard, Cambridge, MA.
41. Law, J. (1986), "On the methods of long-distance control: vessels, navigation and the Portuguese route to India", in Law, J. (Ed.), Power, Action and Belief. A New Sociology of Knowledge?, Routledge and Kegan Paul, London.
42. Law, J. (1994), Organising Modernity, Blackwell, Oxford.
43. Leslie, D. and Reimer, S. (1999), "Spatializing commodity chains", Progress in Human Geography, Vol. 23, pp. 401-20.
44. McDonagh, P. (2002), "Communicative campaigns to effect anti-slavery and fair trade: the cases of Rugmark & Cafédirect", European Journal of Marketing, Vol. 36 Nos 5/6, pp. 642-66.
45. McLoughlin, D. and Horan, C. (2002), "Markets-as-networks: notes on a unique understanding", Journal of Business Research, Vol. 55 No. 7, pp. 535-43.
46. Mattsson, L.-G. (1997), "Relationship marketing and the markets-as networks approach - a comparative analysis of two evolving streams of research", Journal of Marketing Management, Vol. 13, pp. 447-61.
47. Miles, B. and Huberman, A. (1994), Qualitative Data Analysis: An Expanded Sourcebook, Sage, New York, NY.
48. Mintel (1999), UK Green and Ethical Consumer Survey, Mintel, London.
49. Mintel (2001), UK Ethical Food Survey, Mintel, London.
50. Moore, G. (2004), "The Fair Trade movement: parameters, issues and future research", Journal of Business Ethics, Vol. 53 Nos 1-2, pp. 73-86.
51. MORI (2003), "Recognition of fair trade mark soars", available at: www.fairtrade.org.uk/pr100503.htm.
52. New, S. (2004), "The ethical supply chain", in New, S. and Westbrook, R. (Eds), Understanding Supply Chains: Concepts, Critiques and Futures, Oxford University Press, Oxford, pp. 253-80.
53. Nicholls, A. (2002), "Strategic options in fair trade retailing", International Journal of Retail & Distribution Management, Vol. 30 No. 1, pp. 6-17.
54. Nicholls, A. (2004), "Fair trade new product development", Service Industries Journal, Vol. 24 No. 2, pp. 102-17.
55. Nicholls, A. and Lee, N. (forthcoming), "Purchase decision-making in fair trade and the ethical purchase gap: is there a fair trade Twix?", Journal of Strategic Marketing.
56. Nicholls, A. and Opal, C. (2005), Fair Trade: Market-driven Ethical Consumption, Sage, London.
57. Paravatiyar, A. and Sheth, J.N. (2000) in Sheth, J. and Parvatiyar, A. (Eds), "The domain and conceptual foundations of relationship marketing", Handbook of Relationship Marketing, Sage, London.
58. Park, W., Jaworski, B. and MacInnis, D. (1986), "Strategic brand concept-image management", Journal of Marketing, Vol. 50 No. 4, pp. 135-45.
59. Putnam, R. (2000), Bowling Alone. The Collapse and Revival of American Community, Simon & Schuster, New York, NY.
60. PriceWaterhouseCoopers (PWC) (2002), Governors of the World Economic Forum for Retail and Consumer Goods, PWC, London.
61. Raynolds, L. (2000), "Re-embedding global agriculture: the international organic and fair trade movements", Agriculture and Human Values, Vol. 17 No. 3, pp. 297-309.
62. Raynolds, L. (2002), "Consumer/producer links in fair trade coffee networks", Sociologica Ruralis, Vol. 42 No. 4, pp. 404-24.
63. Retail Week (2002), "Public eye: fair trade", 25 October, p. 12.
64. Shocker, A., Srivastava, R. and Ruekert, R. (1994), "Challenges and opportunities facing brand management: an introduction to the special issue", Journal of Marketing Research, Vol. 31 No. 2, pp. 149-59.
65. Storbacka, K., Strandvik, T. and Grönroos, C. (1994), "Managing customer relationships for profit: the dynamics of relationship quality", International Journal of Service Industry Management, Vol. 5 No. 5, pp. 21-38.
66. Syson, F. and Perks, H. (2004), "New service development: a network perspective", Journal of Services Marketing, Vol. 18 No. 4, pp. 255-66.
67. Tallontire, A. (2000), "Partnerships in fair trade: reflections from a case study of Cafédirect", Development in Practice, Vol. 10 No. 2, pp. 166-77.
68. Thakor, U.V. and Lavack, A. (2003), "Effect of perceived brand origin associations on consumer perceptions of quality", Journal of Product & Brand Management, Vol. 12 No. 6, pp. 394-407.
69. Varey, R. (2002), Relationship Marketing: Dialogue and Networks in the E-commerce Era, Wiley, Chichester.
70. Vass, V. and Wells, P. (1994), "Research methods in action: an introduction", in Vass, V. and Wells, P. (Eds), Principles and Practice in Business and Management Research, Dartmouth, Brookfield, VT.
71. Whatmore, S. and Thorne, L. (1997), "Nourishing networks: alternative geographies of food", in Goodman, D. and Watts, M. (Eds), Globalising Food. Agrarian Questions and Global Restructuring, Routledge, London.
72. Wright, C. (2004), "Consuming lives, consuming landscapes: interpreting advertisements for Cafédirect coffees", Journal of International Development, Vol. 16 No. 5, pp. 665-80.
73. Yeung, M., Ging, L. and Ennew, C. (2002), "Customer satisfaction and profitability: a reappraisal of the nature of the relationship", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 11 No. 1, pp. 24-33.