Marketing cultural products on the internet: Targeting cultural creatives

Clothing and Textiles Research Journal

Volumn 24, Issue 1, 2006, Pages 33-45

  Lee, Seung Eun ^a   Littrell, Mary A ^b  

^a Department of Design Housing and Apparel ^*  (United States)

^b Veterinary Dentistry and Oral Surgery   (United States)

Author keywords

And intention; Cultural creatives; Cultural products; Internet; Web site

Indexed keywords

INTERNET; MARKETING;

EID: 33645304856     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X0602400103     Document Type: Article

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