Measuring customer relationship value: The role of switching cost

Contemporary Accounting Research

Volumn 24, Issue 1, 2007, Pages 93-132

  Dikolli, Shane S ^a   Kinney Jr , William R ^b   Sedatole, Karen L ^c  

^a DUKE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Buyer behavior; Customer satisfaction; Nonfinancial performance measures; Switching cost

Indexed keywords

EID: 33947708855     PISSN: 08239150     EISSN: 19113846     Source Type: Journal    
DOI: 10.1506/N658-3452-4X2L-0847     Document Type: Article

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