Which is more important in Internet shopping, perceived price or trust?

Electronic Commerce Research and Applications

Volumn 11, Issue 3, 2012, Pages 241-252

  Kim, Hee Woong ^a   Xu, Yunjie ^b   Gupta, Sumeet ^c  

^a Yonsei University   (South Korea)

^b FUDAN UNIVERSITY   (China)

^c Shri Shankaracharya Group of Institution   (India)

Author keywords

Internet shopping; Mental accounting theory; Online purchase decision making; Perceived price; Perceived trust

Indexed keywords

INTERNET SHOPPING; MENTAL ACCOUNTING; PERCEIVED PRICE; PERCEIVED TRUSTS; PURCHASE DECISION;

AIRCRAFT MANUFACTURE; COSTS; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE;

SALES;

EID: 84862837004     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.06.003     Document Type: Article

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