Computer-mediated persuasion in online reviews: Statistical versus narrative evidence

Computers in Human Behavior

Volumn 28, Issue 3, 2012, Pages 906-919

  Hong, Seoyeon ^a   Park, Hee Sun ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Attitudes; Credibility; Narrative evidence; Online review; Review valence; Statistical evidence

Indexed keywords

ATTITUDES; CREDIBILITY; NARRATIVE EVIDENCE; ONLINE PRODUCTS; STATISTICAL EVIDENCE; STATISTICAL REVIEWS;

BEHAVIORAL RESEARCH; BIOMEDICAL ENGINEERING; HUMAN COMPUTER INTERACTION;

STATISTICS;

EID: 84862797774     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.12.011     Document Type: Article

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