Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms

Industrial Marketing Management

Volumn 41, Issue 4, 2012, Pages 639-648

  Malik, Ashish ^a   Sinha, Ashish ^b   Blumenfeld, Stephen ^c  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Business to business marketing; India; Market orientation; Market based organizational learning capabilities; Quality management capabilities

Indexed keywords

EID: 84862669423     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.037     Document Type: Article

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