Competitive advantage, quality strategy and the role of marketing

British Journal of Management

Volumn 7, Issue 3, 1996, Pages 231-245

  Morgan, Neil A ^a   Piercy, Nigel F ^b  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030487632     PISSN: 10453172     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-8551.1996.tb00117.x     Document Type: Article

References (12)

1. Aaker, D. A. (1989). 'Managing Assets and Skills: The Key to Sustainable Competitive Advantage', California Management Review, 31(2), pp. 91-106.
2. Anderson, C. R. and F. T. Paine (1975). 'Managerial Perceptions and Strategic Behavior', Academy of Management Journal, 18(4), pp. 811-823.
3. Bateson, J. G. (1990). 'Evaluating the role and place of marketing in service firms'. In: D. E. Bowen, R. B. Chase and T. G. Cummings (eds), Service Management Effectiveness. Jossey-Bass, San Franciso.
4. Berry, D. and S. Cooper (1984). 'Quality Control in Marketing', Direct Marketing, May, pp. 50-60.
5. Berry, L. L. and A. Parasuraman (1991). Marketing Services: Competing through Quality. Free Press, New York.
6. Bertrand, K. (1987). 'Marketers Discover what Quality Really Means', Business Marketing, April.
7. Bloom, P. N. and T. Reeve (1990). 'Transmitting Signals to Consumers for Competitive Advantage', Business Horizons, July-August, pp. 58-66.
8. Bonner, P. G. and R. Nelson (1985). 'Product Attributes and Perceived Quality: Foods'. In: J. Jacoby and J. C. Olson (eds), Perceived Quality. Lexington Books, Lexington, MA.
9. Bonoma, T. V. (1985). The Marketing Edge: Making Strategies Work. Free Press, New York.
10. Buzzell, R. D. and B. T. Gale (1987). The PIMS Principles: Linking Strategy to Performance. Free Press, New York.
11. Buzzell, R. D. and F. D. Wiersema (1981). 'Modelling Changes in Market Share: A Cross-Sectional Analysis?', Strategic Management Journal, 2 (Jan./March), pp. 27-42.
12. Zeithaml, V. A., P. R. Varadarajan and C. P. Zeithaml (1988). 'The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing', European Journal of Marketing, 22(7), pp. 37-64.