The role of a firm's strategic orientation dimensions in determining market orientation

Industrial Marketing Management

Volumn 41, Issue 4, 2012, Pages 715-724

  Johnson, Jean L ^a   Martin, Kelly D ^b   Saini, Amit ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b Department of Ecosystem Science and Sustainability   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Aggressiveness; Future orientation; Market orientation; Marketing formalization; Risk proclivity

Indexed keywords

EID: 84862643403     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.09.011     Document Type: Article

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