Vindictive bidding in keyword auctions

ACM International Conference Proceeding Series

Volumn 258, Issue , 2007, Pages 141-146

  Zhou, Yunhong ^a   Lukose, Rajan ^a  

^a HEWLETT PACKARD LABORATORIES   (United States)

Author keywords

Keyword auction; Sponsored search; Vindictive bidding

Indexed keywords

KEYWORD AUCTION; NASH EQUILIBRIA (NE); SPONSORED SEARCH; STRATEGIC BIDDING; VINDICTIVE BIDDING;

COMPETITION; COMPUTATIONAL METHODS; SECURITY OF DATA; STRATEGIC PLANNING; TABU SEARCH;

ELECTRONIC COMMERCE;

EID: 36849066255     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1282100.1282130     Document Type: Conference Paper

References (10)

1. GoToast, acquired by aQuantive in 2003, and renamed Atlas Search, http://www.atlasonepoint.com.
2. Overture view bids, http://uv.bidtool.overture. com/d/search/tools/ bidtool.
3. G. Aggarwal, A. Goel, and R. Motwani. Truthful auctions for pricing search keywords. In Proc. 7th ACM Conference on Electronic Commerce., pages 1-7, Ann Arbor, MI, June 2006.
4. F. Brandt, T. Sandholm, and Y. Shoham. Spiteful bidding in sealed-bid auctions. In Proceedings of the 7th Workshop on Game Theoretic and Decision Theoretic Agents (GTDT), 2005.
5. B. Edelman and M. Ostrovsky. Strategic bidder behavior in sponsored search auctions. In Proc. 1st Workshop on Sponsored Search Auctions, Vancouver, Canada, June 2005.
6. B. Edelman, M. Ostrovsky, and M. Schwarz. Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. American Economic Review, 9(1):242-259, March 2007.
7. N. Karmarkar. A new polynomial-time algorithm for linear programming. Combinatorica, 4(4):373-395, 1984.
8. B. Kitts and B. Leblanc. Optimal bidding on keyword auctions. Electronic Markets, 14(3):186-201, 2004.
9. S. Lahaie. An analysis of alternative slot auction designs for sponsored search. In Proc. 7th ACM Conference on Electronic Commerce, pages 218-227, Ann Arbor, MI, June 2006.
10. H. R. Varian. Position auctions. International Journal of Industrial Organization, 2006, to appear.