Achieving fit between learning and market orientation: Implications for new product performance

Journal of Product Innovation Management

Volumn 29, Issue 4, 2012, Pages 531-545

  Yannopoulos, Peter ^a   Auh, Seigyoung ^b   Menguc, Bulent ^a  

^a BROCK UNIVERSITY   (Canada)

^b THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EXPLORATORY LEARNING; MARKET ORIENTATION; NEW PRODUCT PERFORMANCE; THEORY AND PRACTICE;

INNOVATION; MANAGEMENT;

COMMERCE;

EID: 84862154158     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00923.x     Document Type: Article

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