The Hot-Cold Decision Triangle: A framework for healthier choices

Marketing Letters

Volumn 23, Issue 2, 2012, Pages 457-472

  Yang, Haiyang ^a   Carmon, Ziv ^a   Kahn, Barbara ^b   Malani, Anup ^c   Schwartz, Janet ^d   Volpp, Kevin ^b   Wansink, Brian ^e  

^a INSEAD   (Singapore)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

^d TULANE UNIVERSITY   (United States)

^e Department of Obstetrics Gynecology   (United States)

Author keywords

Health goals; Healthier decisions; Judgment and decision making; Self control; Self regulation

Indexed keywords

EID: 84862153847     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9179-0     Document Type: Article

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