How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Marketing Letters

Volumn 19, Issue 3-4, 2008, Pages 383-397

  Ratner, Rebecca K ^a   Soman, Dilip ^b   Zauberman, Gal ^c   Ariely, Dan ^d   Carmon, Ziv ^e   Keller, Punam A ^f   Kim, B Kyu ^c   Lin, Fern ^c   Malkoc, Selin ^g   Small, Deborah A ^c   Wertenbroch, Klaus ^h  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

^d DUKE UNIVERSITY   (United States)

^e INSEAD   (Singapore)

^f DARTMOUTH COLLEGE   (United States)

^g WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^h INSEAD   (France)

Author keywords

Behavioral decision research; Consumers; Interventions

Indexed keywords

EID: 54149106664     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9044-3     Document Type: Article

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