Technology advancement strategy on patronage decisions: The role of switching costs in high-technology markets

Omega

Volumn 34, Issue 1, 2006, Pages 19-27

  Pae, Jae H ^a   Hyun, Jung Suk ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b Jeju National University   (South Korea)

Author keywords

Preannouncement; Switching costs; Technology compatibility; Technology patronage; Upgradability

Indexed keywords

EID: 24144431655     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.omega.2004.07.019     Document Type: Article

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