Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers?

Journal of Brand Management

Volumn 19, Issue 7, 2012, Pages 544-566

  Wiedmann, Klaus Peter ^a,b   Hennigs, Nadine ^b   Klarmann, Christiane ^b  

^a Department of Marketing and Management ^*  (Germany)

^b LEIBNIZ UNIVERSITY HANNOVER   (Germany)

Author keywords

counterfeiting; customer value perception; luxury brands; unethical consumer behavior

Indexed keywords

EID: 84862096660     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2012.10     Document Type: Article

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