Influence of moral affect, judgment, and intensity on decision making concerning c, gray-market, and imitation products

Clothing and Textiles Research Journal

Volumn 27, Issue 3, 2009, Pages 211-226

  Kim, Jae Eun ^a   Cho, Hyeon Jeong ^b   Johnson, Kim K P ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Counterfeit; Gray market; Guilt; Imitation; Moral affect; Moral intensity; Moral judgment; Purchase intent; Shame

Indexed keywords

CONSUMER SAFETY; COUNTERFEITING; MARKET; MARKETING; QUALITY;

EID: 70349213951     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X08327993     Document Type: Article

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