Purchasing pirated software: An initial examination of Chinese consumers

Journal of Consumer Marketing

Volumn 22, Issue 6, 2005, Pages 340-351

  Wang, Fang ^a   Zhang, Hongxia ^b   Zang, Hengjia ^b   Ouyang, Ming ^c  

^a WILFRID LAURIER UNIVERSITY   (Canada)

^b Peking University   (China)

^c UNIVERSITY OF NEW BRUNSWICK   (Canada)

Author keywords

China; Computer software; Consumer behaviour; Counterfeiting; Factor analysis

Indexed keywords

EID: 25444485713     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510623939     Document Type: Article

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