Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior

Clothing and Textiles Research Journal

Volumn 28, Issue 2, 2010, Pages 79-94

  Kim, Hyejeong ^a   Karpova, Elena ^b  

^a AUBURN UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Counterfeits; Fashion; Theory of planned behavior

Indexed keywords

CONSUMER RESEARCH; COUNTERFEITING; GARMENT; MARKETING; MERCHANDIZING; SAMPLING;

EID: 77949872405     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X09332513     Document Type: Article

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