Consumer attitude toward gray market goods

International Marketing Review

Volumn 21, Issue 6, 2004, Pages 598-614

  Huang, Jen Hung ^a   Lee, Bruce C Y ^a   Ho, Shu Hsun ^b  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b HSUAN CHUANG UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Intangible assets; International marketing; Supply chain management

Indexed keywords

EID: 12144282342     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410568033     Document Type: Article

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