How store brands build retailer brand image

International Journal of Retail and Distribution Management

Volumn 40, Issue 7, 2012, Pages 528-543

  Kremer, Florence ^a   Viot, Catherine ^a  

^a UNIVERSITÉ DE BORDEAUX   (France)

Author keywords

Brand image; Generics; Retail brand equity; Retailing; Store brands

Indexed keywords

EID: 84861812983     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551211239846     Document Type: Article

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