Chinese grassroots nationalism and its impact on foreign brands

Journal of Macromarketing

Volumn 32, Issue 2, 2012, Pages 181-192

  Gao, Zhihong ^a  

^a RIDER UNIVERSITY   (United States)

Author keywords

China; Foreign brands; Globalization; Grassroots nationalism

Indexed keywords

EID: 84861496736     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711428808     Document Type: Article

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