Marketing Japanese products in the context of Chinese nationalism

Critical Studies in Media Communication

Volumn 26, Issue 5, 2009, Pages 435-456

  Li, Hongmei ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Chinese marketing; Consumer nationalism in China; Controversial advertising; Internet nationalism; Japanese marketing in China

Indexed keywords

EID: 70849106166     PISSN: 15295036     EISSN: 14795809     Source Type: Journal    
DOI: 10.1080/15295030903325339     Document Type: Article

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