메뉴 건너뛰기




Volumn 31, Issue 1, 2011, Pages 32-43

Single- and multi-ideology marketing in the province of quebec in the early Twentieth Century

Author keywords

advertising history; Canada; ideology; marketing history; nationalism

Indexed keywords


EID: 79952264709     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710376835     Document Type: Article
Times cited : (5)

References (57)
  • 2
    • 79952267130 scopus 로고    scopus 로고
    • An analysis of the differentiation strategies of rural foundries at the beginning of the 20th century in the Province of Quebec
    • Baillargeon, Lisa, and Patrice Gélinas. 2009. An analysis of the differentiation strategies of rural foundries at the beginning of the 20th century in the Province of Quebec. Essays in Economic and Business History 27:31-46.
    • (2009) Essays in Economic and Business History , vol.27 , pp. 31-46
    • Baillargeon, L.1    Gélinas, P.2
  • 5
    • 0007429745 scopus 로고
    • Classes sociales et idéologies nationalistes au Québec (1760-1970)
    • Bourque, Gilles, and Nicole Laurin-Frenette. 1970. Classes sociales et idéologies nationalistes au Québec (1760-1970). Socialisme Québécois 20:13-55.
    • (1970) Socialisme Québécois , vol.20 , pp. 13-55
    • Bourque, G.1    Nicole, L.-F.2
  • 6
    • 0004284378 scopus 로고
    • Brewer, John, and Roy Porter, ed., London: Routledge Publication
    • Brewer, John, and Roy Porter, ed. 1993. Consumption and the world of goods. London: Routledge Publication.
    • (1993) Consumption and the World of Goods
  • 8
    • 79952267354 scopus 로고
    • Bilingual advertising revisited
    • ASAC 1982 Conference Proceedings, 31-8
    • Calantone, Roger J., and Jacques Picard. 1982. Bilingual advertising revisited. ASAC 1982 Conference Proceedings, 31-8.
    • (1982)
    • Calantone, R.J.1    Jacques, P.2
  • 11
    • 33744818290 scopus 로고    scopus 로고
    • Kingston, Ontario: McGill-Queen's University Press
    • Dickinson, John Alexander, and Brian Young. 2003. A short history of Quebec. Kingston, Ontario: McGill-Queen's University Press.
    • (2003) A Short History of Quebec
    • Dickinson, J.A.1    Brian, Y.2
  • 14
    • 85053487539 scopus 로고
    • A study of advertisements in Montreal newspapers
    • Elkin, Frederick. 1961. A study of advertisements in Montreal newspapers. Canadian Communications 1:15-22.
    • (1961) Canadian Communications , vol.1 , pp. 15-22
    • Elkin, F.1
  • 15
    • 79952256715 scopus 로고
    • Biculturalism in Quebec
    • Elkin, Frederick. 1964. Biculturalism in Quebec. The Social Worker 32:13-23.
    • (1964) The Social Worker , vol.32 , pp. 13-23
    • Elkin, F.1
  • 16
    • 85044811544 scopus 로고
    • Advertising themes and Quiet Revolutions: Dilemmas in French Canada
    • Elkin, Frederick. 1969. Advertising themes and Quiet Revolutions: Dilemmas in French Canada. The American Journal of Sociology 75:112-22.
    • (1969) The American Journal of Sociology , vol.75 , pp. 112-122
    • Elkin, F.1
  • 17
    • 34248965519 scopus 로고
    • Bicultural and bilingual adaptations in French Canada: The example of retail advertisings
    • Elkin, Frederick, and Mary B. Hill. 1965. Bicultural and bilingual adaptations in French Canada: The example of retail advertisings. Canadian Review of Sociology 2:132-48.
    • (1965) Canadian Review of Sociology , vol.2 , pp. 132-148
    • Elkin, F.1    Mary, B.H.2
  • 19
    • 65849388998 scopus 로고    scopus 로고
    • Explorer la consommation dans une perspective historique
    • Fahrni, Magda. 2005. Explorer la consommation dans une perspective historique. Revue d'histoire de l'Amérique française 58:465-73.
    • (2005) Revue D'histoire De l'hmérique Française , vol.58 , pp. 465-473
    • Fahrni, M.1
  • 24
    • 33947638422 scopus 로고    scopus 로고
    • Sidney levy: Challenging the philosophical assumptions of marketing
    • Harris, Garth E. 2007. Sidney levy: Challenging the philosophical assumptions of marketing. Journal of Macromarketing 27:7-14.
    • (2007) Journal of Macromarketing , vol.27 , pp. 7-14
    • Harris, G.E.1
  • 25
    • 0001829126 scopus 로고
    • Aesthetics, ideologies and the limits of the marketing concept
    • Hirschman, E.C. 1983. Aesthetics, ideologies and the limits of the marketing concept. Journal of Marketing 47:45-55.
    • (1983) Journal of Marketing , vol.47 , pp. 45-55
    • Hirschman, E.C.1
  • 27
    • 0026398969 scopus 로고
    • Discontinuities in Canadian economic growth, 1870-1985
    • Inwood, Kris, and Thanasis Stengos. 1991. Discontinuities in Canadian economic growth, 1870-1985. Explorations in Economic History 28:274-86.
    • (1991) Explorations in Economic History , vol.28 , pp. 274-286
    • Inwood, K.1    Thanasis, S.2
  • 29
    • 0040558025 scopus 로고    scopus 로고
    • The ever entangling web: A study of ideologies and discourses in advertising to women
    • Kates, Steven M., and Glenda Shaw-Garlock. 1999. The ever entangling web: A study of ideologies and discourses in advertising to women. Journal of Advertising 28:33-49.
    • (1999) Journal of Advertising , vol.28 , pp. 33-49
    • Kates, S.M.1    Glenda, S.-G.2
  • 33
    • 79952269310 scopus 로고
    • Montréal, Quebec: Les Éditions de l'Homme
    • Lessard, Michel. 1994. Objets anciens du Québec. Montréal, Quebec: Les Éditions de l'Homme.
    • (1994) Objets Anciens Du Québec
    • Lessard, M.1
  • 35
    • 0002286966 scopus 로고
    • Interpreting consumer mythology: A structural approach to consumer behaviour
    • Levy, Sidney. 1981. Interpreting consumer mythology: A structural approach to consumer behaviour. Journal of Marketing 45:49-61.
    • (1981) Journal of Marketing , vol.45 , pp. 49-61
    • Levy, S.1
  • 37
    • 79952262178 scopus 로고
    • Histoire du Québec Contemporain
    • Tome, Montréal, Quebec: Boréal Express
    • Histoire du Québec Contemporain. Tome I. De la Confédération à la crise (1867-1929). Montréal, Quebec: Boréal Express.
    • (1867) De La Confédération À La Crise , vol.I
  • 38
    • 85055759700 scopus 로고
    • Aperçu socio-économique de la presse quotidienne québécoise
    • Maistre, Gilbert. 1971. Aperçu socio-économique de la presse quotidienne québécoise. Recherches sociographiques 12:105-15.
    • (1971) Recherches Sociographiques , vol.12 , pp. 105-115
    • Maistre, G.1
  • 46
    • 65849091139 scopus 로고    scopus 로고
    • Le voyage virtuel: les consommatrices, le monde de l'étranger et Eaton à Montréal, 1880-1980
    • O'Donnel, Lorraine. 2005. Le voyage virtuel: les consommatrices, le monde de l'étranger et Eaton à Montréal, 1880-1980. Revue d'histoire de l'Amérique française 58:535-68.
    • (2005) Revue d'histoire de l'hmérique Française , vol.58 , pp. 535-568
    • O'Donnel, L.1
  • 51
    • 79952258028 scopus 로고
    • Une historie du Québec
    • Montréal, Quebec: Guérin Edition
    • Séguin, Maurice. 1995. Une historie du Québec. Vision d'un prophète. Montréal, Quebec: Guérin Edition.
    • (1995) Vision d'un Prophète
    • Séguin, M.1
  • 53
    • 84937330023 scopus 로고    scopus 로고
    • Encoding advertisements: Ideology and meaning in advertising production
    • Soar, Matthew. 2000. Encoding advertisements: Ideology and meaning in advertising production. Mass Communication & Society 3:415-437.
    • (2000) Mass Communication & Society , vol.3 , pp. 415-437
    • Soar, M.1
  • 55
    • 84977052370 scopus 로고
    • Advertising and ideology: An interpretive framework
    • Wernick, Andrew. 1983. Advertising and ideology: An interpretive framework. Theory, Culture & Society 2:16-33.
    • (1983) Theory, Culture & Society , vol.2 , pp. 16-33
    • Wernick, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.