Marketing in Mexico: Sears, Roebuck Company, J. Walter Thompson, and the Culture of North American Commerce in Mexico City during the 1940s

Enterprise and Society

Volumn 1, Issue 4, 2000, Pages 683-692

  Moreno, Julio E ^a  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

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EID: 85008533196     PISSN: 14672227     EISSN: 14672235     Source Type: Journal    
DOI: 10.1093/es/1.4.683     Document Type: Article

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