Modeling game usage, purchase behavior and ease of use

Entertainment Computing

Volumn 3, Issue 2, 2012, Pages 27-36

  Davis, Robert ^a   Lang, Bodo ^b  

^a UNITEC INSTITUTE OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

Computer games; Ease of use; Purchase; Structural equation modeling; Usage

Indexed keywords

COMPUTER SOFTWARE; FACTOR ANALYSIS; HUMAN COMPUTER INTERACTION; SALES; SOCIAL NETWORKING (ONLINE);

COMPUTER GAME; EASE-OF-USE; PURCHASE; STRUCTURAL EQUATION MODELING; USAGE;

BEHAVIORAL RESEARCH;

EID: 84860996812     PISSN: 18759521     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.entcom.2011.11.001     Document Type: Article

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