Age cohort analysis in adoption of mobile data services: Gen Xers versus baby boomers

Journal of Consumer Marketing

Volumn 25, Issue 5, 2008, Pages 272-280

  Yang, Kiseol ^a   Jolly, Laura D ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Age groups; Consumer behaviour; Data communication systems; Mobile communication systems

Indexed keywords

EID: 49349085441     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810890507     Document Type: Article

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