Consumers' adoption of new technology products: The role of coping strategies

Journal of Consumer Marketing

Volumn 26, Issue 2, 2009, Pages 110-120

  Cui, Geng ^a   Bao, Wenjing ^b   Chan, Tsang Sing ^a  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b Piper Jaffray and Co (Hong Kong)   (Hong Kong)

Author keywords

Consumer behaviour; Innovation; New products; Technology led strategy

Indexed keywords

EID: 70349616303     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910940474     Document Type: Article

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