A Concept of Location-Based Social Network Marketing

Journal of Travel and Tourism Marketing

Volumn 29, Issue 3, 2012, Pages 205-220

  Tussyadiah, Iis P ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

location based marketing; Social gaming; social network

Indexed keywords

EID: 84860830993     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.666168     Document Type: Article

References (65)

1. Adomavicius, G. and Tuzhilin, A. 2011. "Context-Aware Recommender Systems". In Recommender systems handbook, Edited by: Ricci, F., Rokach, L., Shapira, B. and Kantor, P. 217-256. Berlin, Germany: Springer Verlag.
2. Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50: 179-211.
3. Aqueveque, C. 2006. Extrinsic cues and perceived risk: The influence of consumption situation. Journal of Consumer Marketing, 23: 237-247.
4. Bawa, K. and Shoemaker, R. W. 1987. The effects of a direct mail coupon on brand choice behavior. Journal of Marketing Research, 24: 370-376.
5. Bellenger, D. N., Bernhardt, K. L. and Goldstucker, J. L. 1976. Qualitative marketing research, Chicago, IL: American Marketing Association.
6. Blattberg, R. C., Buesing, T., Peacock, P. and Sen, S. 1978. Identifying the deal prone segment. Journal of Marketing Research, 15: 369-377.
7. Borgatti, S. and Lopez-Kidwell, V. 2011. "Network theory". In Handbook of social network analysis, Edited by: Carrington, P. and Scott, J. United Kingdom: Sage: London.
8. Brown, P. J., Bovey, J. D. and Chen, X. 1997. Context-aware applications: From the laboratory to the marketplace. IEEE Personal Communications, 4: 58-64.
9. Burt, R. S. 1987. Social contagion and innovation: Cohesion versus structural equivalence. American Journal of Sociology, 92: 1287-1335.
10. Calder, B. J. 1977. Focus groups and the nature of qualitative marketing research. Journal of Marketing Research, 14: 353-364.
11. Campbell, L. and Diamond, W. D. 1990. Framing and sales promotion: The characteristics of good deal. Journal of Consumer Marketing, 7: 25-31.
12. Çeltek, E. 2010. Mobile advergaming in tourism marketing. Journal of Vacation Marketing, 16: 267-281.
13. Crabtree, B. F. and Miller, W. L. 1999. Doing qualitative research, 2nd, Thousand Oaks, CA: Sage.
14. Creswell, J. W. 1998. Qualitative inquiry and research design: Choosing among five traditions, Thousand Oaks, CA: Sage.
15. De Bruyn, A. and Lilien, G. L. 2008. A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25: 151-163.
16. Dey, A. K., Abowd, G. D. and Salber, D. 2001. A conceptual framework and a toolkit for supporting the rapid prototyping of context-aware applications. Human-Computer Interaction, 16: 97-166.
17. Fishbein, M. and Ajzen, I. 1975. Belief, attitude, intention, and behavior: An introduction to theory and research, Reading, MA: Addison-Wesley.
18. Frey, J. H. and Fontana, A. 1993. "The group interview in social research". In Successful focus groups, Edited by: Morgan, D. L. 20-34. Newbury Park, CA: Sage.
19. Frick, T. 2010. Return on engagement: Content, strategy, and design techniques for digital marketing, Burlington, MA: Focal Press.
20. Granovetter, M. S. 1973. The strength of weak ties. American Journal of Sociology, 78: 1360-1380.
21. Gretzel, U. 2011. Intelligent systems in tourism: A social science perspective. Annals of Tourism Research, 38(3): 757-779.
22. Grubb, E. L. and Grathwohl, H. L. 1967. Consumer self-concept, symbolism and market behaviour: A theoretical approach. Journal of Marketing, 31(4): 22-27.
23. Gutman, J. and Grathwohl, H. L. 1982. A means-end chain model based on consumer categorization process. Journal of Marketing, 1(4): 23-43.
24. Gutman, J. and Vinson, D. E. 1979. "Value structures and consumer behavior". In Advances in consumer research, 335-339. Ann Arbor, MI: Association for Consumer Research.
25. Hall, C. M. Tourism and temporary mobility: Circulation, diaspora, migration, nomadism, sojourning, travel, transport and home. Paper presented at International Academy for the Study of Tourism Conference. Savonlinna, Finland. June.
26. Hall, C. M. 2004. Tourism, Harlow, United Kingdom: Prentice-Hall.
27. Hill, A. L., Rand, D. G., Nowak, M. A. and Christakis, N. A. 2010. Emotions as infectious diseases in a large social network: The SISa model. Proceedings of the Royal Society B, 277: 3827-3835.
28. Kabassi, K. 2010. Personalizing recommendations for tourists. Telematics and Informatics, 27(1): 51-66.
29. Kamakura, W. A. and Novak, T. P. 1992. Value-system segmentation: Exploring the meaning of LOV. Journal of Consumer Research, 19: 119-132.
30. Kietzmann, J. H., Hermkens, K., McCarthy, I. P. and Silvestre, B. S. 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54: 241-251.
31. Lai, A. W. 1991. Consumption situation and product knowledge in the adoption of a new product. European Journal of Marketing, 25: 55-67.
32. Laroche, M., Pons, F., Zgolli, N., Cervellon, M.-C. and Kim, C. 2003. A model of consumer response to two retail sales promotion techniques. Journal of Business Research, 56(7): 513-522.
33. Lee, S. H. M., Cotte, J. and Noseworthy, T. J. 2010. The role of network centrality in the flow of consumer influence. Journal of Consumer Psychology, 20: 66-77.
34. Leenders, R. T. A. J. 2002. Modeling social influence through network autocorrelation: Constructing the weight matrix. Social Networks, 24: 21-47.
35. Liebes, T. and Katz, E. 1990. The export of meaning, Oxford, United Kingdom: Oxford University Press.
36. Lincoln, Y. S. and Guba, E. G. 1985. Naturalistic inquiry, Beverly Hills, CA: Sage.
37. Lue, C. C., Crompton, J. L. and Fesenmaier, D. R. 1993. Conceptualization of multi-destination pleasure trip decisions. Annals of Tourism Research, 20: 289-301.
38. Lunt, P. 1996. Rethinking focus group in media and communication research. Journal of Communication, 46(2): 79-98.
39. Martin, D., Alzua, A. and Lamsfus, C. 2011. "A contextual geofencing mobile tourism service". In Information and communication technologies in tourism 2011, Edited by: Law, R., Fuchs, M. and Ricci, F. 191-202. Vienna, Austria: Springer Verlag.
40. Merton, R. 1987. The focussed interview and focus group: Continuities and discontinuities. Public Opinion Quarterly, 51: 550-556.
41. Mings, R. C. and McHugh, K. E. 1992. The spatial configuration of travel to Yellowstone National Park. Journal of Travel Research, 30: 38-46.
42. Mislove, A., Marcon, M., Gummadi, K. P., Druschel, P., & Bhattacharjee, B. (2007). Measurement and analysis of online social networks. Proceedings of the 5th ACM/USENIX Internet Measurement Conference (IMC′07). Retrieved from http://conferences.sigcomm.org/imc/2007/papers/imc170.pdf.
43. Ong, B. S., Ho, F. N. and Tripp, C. 1997. Consumer perceptions of bonus packs: An exploratory analysis. Journal of Consumer Marketing, 14: 102-112.
44. Oppermann, M. 1995. A model of travel itineraries. Journal of Travel Research, 33: 57-61.
45. Parent, M., Plangger, K. and Bal, A. 2011. The new WTP: Willingness to participate. Business Horizons, 54: 219-229.
46. Poland, B. D. 1995. Transcription quality as an aspect of rigor in qualitative research. Qualitative Inquiry, 1(3): 290-310.
47. Prahalad, C. K. 2004. Beyond CRM: C.K. Prahalad predicts customer context is the next big thing, MwWorld/American Management Association.
48. Rao, L. (2010). Welcome to the magic: Gowalla lands location deal with Disney Parks. Retrieved from http://techcrunch.com/2010/11/18/welcome-to-the-magic-gowalla-lands-location-deal-with-disney-parks/.
49. Reingen, P., Foster, B., Brown, J. J. and Seidman, S. 1984. Brand congruence in interpersonal relations: A social network analysis. Journal of Consumer Research, 11: 1-26.
50. Rodden, T., Cheverst, K., Davies, K., & Dix, A. (1998). Exploiting context in HCI design for mobile systems. Proceedings of the First Workshop on Human Computer Interaction with Mobile Devices. Retrieved from http://www.dcs.gla.ac.uk/~johnson/papers/mobile/HCIMD1.html.
51. Rogers, E. M. 1986. Communication technology: The new media in society, New York, NY: Free Press.
52. Rokeach, M. J. 1973. The nature of human values, New York, NY: Free Press.
53. Ryan, N., Pascoe, J. and Morse, D. 1997. "Enhanced reality fieldwork: The context-aware archaeological assistant". In Computer applications in archaeology, Edited by: Gaffney, V., van Leusen, M. and Exxon, S. Oxford, United Kingdom: British Archaeological Reports.
54. Sawyer, J. 1966. The altruism scale: A measure of co-operative, individualistic, and competitive interpersonal orientation. American Journal of Sociology, 71: 407-416.
55. Shin, D.-H. and Shin, Y.-J. 2011. Why do people play social network games?. Computers in Human Behavior, 27: 852-861.
56. Sirsi, A., Ward, J. and Reingen, P. 1996. Microcultural analysis of variation in sharing of causal reasoning about behavior. Journal of Consumer Research, 22: 345-372.
57. Strauss, A. and Corbin, J. 1990. Basics of qualitative research: Grounded theory procedures and techniques, Newbury Park, CA: Sage.
58. Talukdar, D., Gauri, D. K. and Grewal, D. 2010. An empirical analysis of the extreme cherry picking behavior of consumer in frequently purchased goods market. Journal of Retailing, 86(4): 336-354.
59. Tussyadiah, I. P., Park, S. and Fesenmaier, D. R. 2011. Assessing the effectiveness of consumer narratives for destination marketing. Journal of Hospitality & Tourism Research, 35: 64-77.
60. Van Grove, J. (2010a). How 5 brands are mastering the game of Foursquare. Retrieved from http://mashable.com/2010/04/02/foursquare-brands/.
61. Van Grove, J. (2010b). Pennsylvania partners with Foursquare to inspire state tourism. Retrieved from http://mashable.com/2010/05/26/pennsylvania-foursquare/.
62. Ward, A., Jones, A. and Hopper, A. 1997. A new location technique for the active office. IEEE Personal Communications, 4: 42-47.
63. Wilton, R. D., Páez, A. and Scott, D. M. 2011. Why do you care what other people think? A qualitative investigation of social contact and telecommuting. Transportation Research Part A: Policy and Practice, 45: 269-282.
64. Xia, J., Ciesielski, V. and Arrowsmith, C. 2005. "Data mining of tourists spatio-temporal movement patterns: A case study on Phillip Island". In Proceedings of the Eighth International Conference on Geo-Computation, Edited by: Xie, Y. and Brown, D. 1-15. Ann Arbor MI: University of Michigan.
65. Yang, J.-H. S. 2009. Social network influence and market instability. Journal of Mathematical Economics, 45: 257-276.