Mobile advergames in tourism marketing

Journal of Vacation Marketing

Volumn 16, Issue 4, 2010, Pages 267-281

  Çeltek, Evrim ^a  

^a ANADOLU UNIVERSITY   (Turkey)

Author keywords

mobile advergame; mobile marketing; tourism industry advergames; tourism marketing

Indexed keywords

EID: 78649251980     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766710380882     Document Type: Article

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