Assessing the effectiveness of consumer narratives for destination marketing

Journal of Hospitality and Tourism Research

Volumn 35, Issue 1, 2011, Pages 64-78

  Tussyadiah, Iis P ^a   Park, Sangwon ^a   Fesenmaier, Daniel R ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

destination marketing; online; tourism behavior

Indexed keywords

EID: 79953135145     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348010384594     Document Type: Article

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