University-industry collaboration from a relationship marketing perspective: An empirical analysis in a Spanish University

Higher Education

Volumn 64, Issue 1, 2012, Pages 85-98

  Frasquet, Marta ^a   Calderon H ^a   Cervera, Amparo ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Collaboration; Commitment; Communication; Relationship marketing; University industry relationships

Indexed keywords

EID: 84860550995     PISSN: 00181560     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10734-011-9482-3     Document Type: Article

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