Brand portfolio, corporate image, and reputation: Managing brand deletions

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 195-205

  Varadarajan, Rajan ^a,b   DeFanti, Mark P ^a   Busch, Paul S ^a,c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b Department of Marketing ^*  (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Brand deletions; Brand portfolio management; Corporate image; Corporate reputation

Indexed keywords

EID: 33644615343     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284988     Document Type: Article

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