Marketing with user-generated content

McKinsey Quarterly

Volumn , Issue 4, 2007, Pages 22-23

  Shenkan, Amy Guggenheim ^a   Sichel, Bart ^b  

^a MCKINSEY AND COMPANY   (United States)

^b New York Office   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36749098627     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

References (1)

1. By the term user-generated media, we mean online content created by consumers or Web surfers: blogs, product and service reviews written by users, user-generated videos, applications created by consumers, photo-sharing sites, information sources such as Wikipedia, social and business networks such as MySpace.com and LinkedIn, virtual worlds such as Second Life, and the like. These vehicles account for roughly one-third of all the time spent on the 100 most visited US Web sites, up from roughly 3 percent in 1005.