Authenticity: Further theoretical and practical development

Journal of Brand Management

Volumn 19, Issue 6, 2012, Pages 484-499

  Gundlach, Hugh ^a   Neville, Benjamin ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

authenticity; beer; brand associations; brand equity; brand image; country of origin

Indexed keywords

EID: 84858667531     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.51     Document Type: Article

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