La relation orientation marché -performance d'un nouveau produit: Le rôle oublié de la diversité des équipes de développement

Management

Volumn 13, Issue 5, 2010, Pages 366-381

  Gotteland, David ^a   Haon, Christophe ^a  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858597899     PISSN: 12864892     EISSN: None     Source Type: Journal    
DOI: 10.3917/mana.135.0366     Document Type: Article

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