Market and learning orientation in times of turbulence: Relevance questioned? An analysis using a multi-case study

Quality and Quantity

Volumn 46, Issue 3, 2012, Pages 855-871

  Cambra Fierro, Jesús J ^a   Hart, Susan ^b   Polo Redondo, Yolanda ^c   Fuster Mur, Ana ^d  

^a UNIVERSIDAD PABLO DE OLAVIDE   (Spain)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c UNIVERSITY OF ZARAGOZA   (Spain)

^d Const Fuster ^*  (Spain)

Author keywords

Learning Orientation (LO); Market Orientation (MO); Multi case study; Performance; Spain; Strategy

Indexed keywords

EID: 84858451067     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-011-9429-x     Document Type: Article

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