Managers’ understanding of theoretical concepts: the case of market orientation

European Journal of Marketing

Volumn 36, Issue 11-12, 2002, Pages 1209-1224

  Grundvåg Ottesen, Geir ^a   Grønhaug, Kjell ^b  

^a NORWEGIAN INSTITUTE OF FISHERIES AND AQUACULTURE RESEARCH   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Management; Market orientation; Perception; Performance; Theory

Indexed keywords

EID: 2442476834     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210451022     Document Type: Article

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