A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies

Quality and Quantity

Volumn 44, Issue 6, 2010, Pages 1207-1218

  Wu, Hsin Hung ^a   Tang, Yung Tai ^b   Shyu, Jyh Wei ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b PROVIDENCE UNIVERSITY   (Taiwan)

Author keywords

Benchmarking; Importance performance analysis; Key success factor; Marketing strategy

Indexed keywords

EID: 77956683210     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-009-9262-7     Document Type: Article

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